ALP Allied Members

Your business has the products and services lodging and hospitality professionals need to operate, manage, and market their properties successfully.

When you become an Allied Partner Member of the Association of Lodging Professionals (ALP), you’ll be able to connect with many different types of professionals in the hospitality industry in ways that make solid business sense.

We here at ALP value your commitment to the industry, and we are committed to providing value to you, along with strengthening our business-to-business relationship, and your business-to-customer relationship.

ALP is the association for a variety of independent lodging owners who view hosting guests as a profession. 

In the search for the best in products, consultation, and services for managing properties, hosts rely on, in part, ALP to provide them with information and access to resources.

ALP’s Aspiring (future) members are diligently researching the businesses they’ll soon rely on for their properties. From the direct one-to-one in-person opportunities at the Annual Conference & Trade Show to news and information in our newsletters, magazines, and on our website, there are multiple venues for you to connect with the hospitality community.

Benefits for Allied Partners

Website & Directory

The Vendor Directory pages are among the most visited pages on the website and these pages are public, that is, viewable by everyone not just members of ALP.

Using the Industry Resources tab, viewers will find your descriptive listing which includes links to your website and social media, contact information, and logo. Your future clients are not always going to search by business name, or scroll through every description. So, in addition to the alphabetical listing, your business is listed on the Vendor Member Directory by Category.

Send your listing information to: [email protected]


ALP broadcasts several webinars every month: ‘Webinar Wednesdays’. As a member, we invite you to present educational webinars to members.

In addition to the live broadcast, these webinars are recorded and have very high view rates. The webinar schedule is posted prominently on the members’ section of the website and in every bi-weekly edition of “News You Can Use”.

If you’ve never done a webinar—let us provide test runs and walk-throughs for you.

Bi-Weekly Newsletters

News You Can Use is the ALP’s bi-weekly email newsletter that keeps members and non-member contacts updated on news, announcements, industry trends, and special offers. It’s a must-read for all members. Your company is featured in our “Vendor Spotlight/About Us”. This paragraph includes your company information and a link to your Vendor Listing. You let us know when you want your feature simply by sending us your paragraph! Additionally, your first company ad is complimentary and is visible to all 6000+ recipients of the newsletter – you submit a camera-ready ad and let us know when you want it to appear.

Bi-Monthly Magazine

InnOvations, is the bi-monthly e-magazine, goes to all ALP members and contains industry news and research, current topics and trends, member news, and association news.

Readers will get to know you and your business via an expanded “Vendor Spotlight and About Us” article. And, you have the opportunity to submit educational articles with a byline and credit to be published in the magazine anytime.

We welcome your expertise – that’s why we offer the opportunity to further connect with and educate innkeepers. If you choose, reasonably priced ads will remind the membership of your products and services.

Direct Promotion Opt-in List

On their profile, ALP members may indicate they want to receive information/updates/specials directly from ALP Members Allied Partner/Vendor. To qualify to use this database, a signed Vendor Code of Ethics and Opt-in List Use Agreement must be on file. Request more information or the documents from [email protected].

Member to Members Discounts & Specials

A Member to Member discounts and promotions section is located in the ALP website reserved for members.

Another venue to introduce your business to ALP members, and build loyalty.


We recognize that you are very knowledgeable in your niche in the hospitality and lodging business. ALP’s Member-to-Member Facebook closed group is a forum for asking questions, providing answers, sharing experiences and Allied Partners Members are welcome to participate.

Show Your Affiliation

We’ll provide an ALP Member Logo for you to use on marketing materials and on your website.

You’ll be identified as a supporter of a professional association representing the hospitality industry and our members appreciate that!


Exhibit your products and services at the largest gathering of hospitality professionals, educators, and sponsors – ALP’s Annual Conference.

You will be notified well in advance of our trade show and will be offered the opportunity to reserve priority space.

Best of all, you can SELL your product/services to the hundreds of members and non-members in attendance: your ‘regular’ customers, your ‘new’ customers, and the prospects as you follow up after the show.

It is easy to join

The Allied Partner Membership is $429 per year (or paid at $37 / month)

The Allied Partner Small Business Membership is $199 annually (Sole Proprietor Businesses only)

Join online or email us at [email protected].

For more information about a booth or sponsorship for the upcoming 2023 Conference & Marketplace email Erik at [email protected] 

ALP Conference and
Marketplace Channels

The content from past conferences is accessible to conference attendees and then viewable to all ALP Members one year after the date.

In addition Development Days content is also accessible to all ALP Members and available for purchase by non-members, which can be credited towards a one-year membership.