2022 ALP Conference & Marketplace
WHERE
WHEN
Aspiring & New Lodging Professionals
Feb 5-7, 2022
Lodging Professionals Conference & Marketplace
Feb 7-9, 2022
2022 ALP Lodging Professionals Conference Schedule
Registration Type
Aspiring Lodging Professionals
New Lodging Professionals
Lodging Professionals
Tracks
Finance Sessions
Marketing Sessions
Operations Sessions
Technology Sessions
Registration Type
Aspiring Lodging Professionals
New Lodging Professionals
Lodging Professionals
Tracks
Finance Sessions
Marketing Sessions
Operations Sessions
Technology Sessions
Sat. Feb. 05, 2022
Sun. Feb. 06, 2022
Mon. Feb. 07, 2022
Tues. Feb. 08, 2022
Weds. Feb. 09, 2022
Sat. Feb. 05, 2022
| Time | Details | Speaker/s | Registration Type | Track/s |
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| 7:00 | Check-In Registration : Aspiring & New Lodging Professionals | |  | |
| 8:00 | Welcome to the ALP Aspiring Lodging Professionals Conference | Kris Ullmer | | |
| 8:45 | Build, Convert, or Buy – The Decision of a Lifetime | Pattie Detwiler, Chris Tillman, Ben Maffett | | |
| 8:45 | Welcome to the ALP New Lodging Professionals Conference | Kris Ullmer | | |
| 9:00 | Operations Manual, Policies, & Staffing Your New Property | Darci Bartlett | | |
| 9:45 | It’s the Search. Do You Know What You’re Looking For? | Marilyn Bushnell | | |
| 10:00 | Goal Setting – Taking your business Plan into the Future | Carol Edmondson | | |
| 10:45 | Understanding How to Value a Property Based on P & L’s & Your End Goals | Pattie Detwiler | | |
| 11:00 | The Tech You Never Knew You Needed | Lisa Kolb | | |
| 12:00 | Lunch : Aspiring & New Lodging Professionals and Saturday’s Speakers | | | |
| 1:00 | Hospitality & Inn Insurance for Lodging Professionals | Mitchell J. Pies | | |
| 1:00 | The Acquisition & Due Diligence Process | Eliot Dalton | | |
| 2:00 | Creating a Winning Business Plan | Carol Edmondson | | |
| Get on the Map – OTAs and More | Pat McCauley | | | |
| 3:00 | Prequalification & Finance Options : Bringing Your Financials Together for a Lender | Rick Newman | | |
| Branding Your Property & Business | Janice Hurley | | | |
| 4:00 | Hospitality & Inn Insurance for Aspiring Lodging Professionals | Mitch Pies | | |
| Moving from Their Breakfast to Your Breafkast | Susan Steffan | | | |
| 5:30 | Happy Hour (Self Pay) | | | |
| 6:30 | Dinner on Your Own Options Organized by Frictionless Guest App | |
Sun. Feb. 06, 2022
| Time | Details | Speaker/s | Ticket Type | Track/s |
|---|---|---|---|---|
| 8:30 | Google Marketing, Website, Baby Steps | Lisa Kolb | |
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| How to Increase Revenue with Creative Packaging | Tim Piper, Melanie Johnson | |
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| 9:45 | Social Media Marketing and Your New Property | Eben Viens, Janice Hurley | |
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| Lending Options for New Owners | Pattie Detwiler, Ben Maffett | |
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| 10:45 | Hospitality, Magic, and the Senses: Driving Your Business Through Guest Experience | Eben Vients | |
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| Creating the Inn you Want. How to Change the Inn You Bought! Creating the Inn Experience. | Melanie Johnson | |
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| 12:00 | Lunch with the ALP Board : Aspiring & New Lodging Professionals and Sunday’s Presenters |
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| 1:00 | Declutter and Redecorate for Today’s Guests | Linda Hayes, Marilyn Bushnell | |
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| A Day in the Life of an Innkeeper. Work, Life Balance | Janice DeLerno, Eben Viens | |
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| 1:30 | Check-In Registration : Lodging Professionals and Exhibitors | |
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| 2:00 | Will You Be an LLC, Sub S or Corp? And Why? | Jim O’Connor | |
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| Maintenance – Physical, Do Not Defer, and Why | Rob Sales, Eliot Dalton | |
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| 3:00 | Lodging Professional: It’s Really a Business | Tim Piper | |
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| Secrets to Being Successful (What We Haven’t Told You Yet!) | Rob Sales | |
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| 4:00 | Aspiring Lodging Professional Graduation and Q&A | Kris Ullmer, Pattie Detwiler | |
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| Final Questions – Panel | |
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| 5:30 | Welcome Reception for Everyone |
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| 7:00 | Dinner on Your Own Options Organized by Frictionless Guest App CLICK HERE TO SEE DINING OPTIONS |
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Mon. Feb. 07, 2022
| Time | Details | Speaker/s | Ticket Type | Track/s |
|---|---|---|---|---|
| 7:00 | Check-In Registration : Lodging Professionals and Exhibitors | |
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| 8:30 | Welcome to Baltimore! | Kris Ullmer, CEO, ALP |
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| Mary Pickersgill’s Flag: The Story of the Flag That Inspired Our National Anthem | Beth Ohlsson |
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| Presention of the US Flag and Playing of the National Anthem | United States Naval Academy Band |
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| 9:15 | KEYNOTE: Get Your Team On A QUEST For More Reservations Sales | Doug Kennedy |
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| 10:15 | Strategy: Pricing Your Property for Profitability | Doug Bagnasco, Scott Crumpton, Nathan Mayfield, Talia Lockard |
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| Shake What Your Mama Gave You (or How to Repurpose the Content Your Already Have) | Laura McDowell |
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| Beyond the Business Plan: Planning Where You WANT To Go | Melanie Johnson |
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| Mobile Welcome Apps – No More Outdated, Coffee Stained Welcome Books | Steve Short |
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| 11:15 | Networking Lunch Sponsored by Select Registry |
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| 12:15 | ALP Marketplace |
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| 3:15 | Where is Google Going? | Lisa Kolb |
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| Efficiently and Effectively Putting Data to Work for Your Pricing Structures | Jason Sprenkle |
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| Exit Strategies and Preparing for the Inevitable | Pattie Detwiler, Carol Edmondson, Ben Maffett |
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| Using A “Tech For Touch” Approach To Harness Your Inn’s Best Resource – It’s Humans! | Doug Kennedy |
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| 4:15 | From the Horse’s Mouth: Telling Google What You Want Them To Know | Annie Buck |
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| Be Radical: Yield Management & Measuring Results | E Scot Fuller-Beatty |
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| ResNexus Spotlight Session | Nathan Mayfield |
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| Establish Your Brand Voice: It’s Not Just a Marketing | Tyann Marcink-Hammond |
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| 5:30 | Happy Hour (Self Pay) |
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| 6:30 | Dinner on Your Own Options Organized by Frictionless Guest App CLICK HERE TO SEE DINING OPTIONS |
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Tues. Feb. 08, 2022
| Time | Details | Speaker/s | Ticket Type | Track/s |
|---|---|---|---|---|
| 9:00 | When is Paying Google for Clicks Worth It? | Kelly Garbarino | |
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| Facebook Tools to Better Manage Your Time Investment and Your Audience | Heather Turner | |
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| Acorn Internet Services, Inc. Spotlight Session | Lisa Kolb | |
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| Leverage Public Relations (aka PR) vs Marketing | Monique Greenwood | |
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| 10:00 | Tripadvisor Ups the Game – New Programs and How You Can Benefit | Lisa Kolb, Pat McCauley | |
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| ThinkReservations Spotlight Session | Richard Aday | |
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| Do Your Compensation Plans comply with Federal and State Minimum Wage Guidelines? | Linda Hayes | |
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| Smart Home Tech for Security, Sustainability, Sanity, and Entertainment | Nat Hammond | |
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| 11:00 | ALP Awards Lunch and 2023 Announcement Sponsored by Acorn Internet Services | |
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| 12:15 | ALP Marketplace | |
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| 3:15 | Capitalizing on the Hidden Revenue Streams on Your Property | Terry Hammer | |
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| FREE Local Search Marketing for Lodging Property Owners | Pat McCauley, Annie Buck | |
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| Guest Loyalty Programs | Darlene Blankenship, Heather Taylor | |
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| Doing Business in a Wavering Covid World and the Impact on Your Business Today | Amy Smith, Doug Bagnasco | |
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| 4:15 | Profit Planning – Getting to Break-Even and Beyond | E Scot Fuller-Beatty (Mod), Jim Leitch, June Schmitz, Marty Etzel | |
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| Tap Into These Easy, Free #BookDirect Strategies | Janice Hurley, Sandy White | |
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| Select Registry Spotlight Session | Darlene Blankenship | |
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| Trending Breakfasts Guests Love | Heather Turner | |
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| 5:30 | Gathering at the Hilton’s Lobby Bar (Self-Pay) | |
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| 6:15 | Coaches depart for Dinner at the American Visionary Arts Museum | |
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| 7:00 | Arrive at American Visionary Arts Museum | |
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| 9:30 | Coaches Return to Hilton Hotel | |
Weds. Feb. 09, 2022
| Time | Details | Speaker/s | Ticket Type | Track/s |
|---|---|---|---|---|
| 9:00 | Behind the Scenes of Your Website | Pat McCauley | |
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| A.D.A. Compliance – The Best Way Defense is a Good Offense | Nathan Mayfield | |
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| The “Bread” in Your Breakfast: Cost Control Tips & Techniques | Heather Turner, Melanie Johnson | |
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| Telling Your Own Story | Gwenn Eyer | |
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| 10:00 | Elevating Guest Communications for the 21st Century | Janice Hurley (Mod), E Scot Fuller-Beatty, Tyann Marcink- Hammond | |
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| Purpose-driven Social Media Posts: Who, What, When, Where, and Why | Liz Hamilton | |
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| Return on Investment: The Realities of Owning a Small Lodging Property | Eliot Dalton (Mod), Tim Piper, Andrew McConnell, Jason Sprenkle | |
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| Drive Bookings Without Saying a Word | Liz Hamilton (mod) Elizabeth Campbell, Joanne Pearson | |
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| 11:00 | Networking Lunch | |
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| 12:00 | ALP Marketplace | |
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| 3:00 | YOY (Year-Over-Year) Business Project Planning | Pam Prentice | |
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| Getting Your Return out of Email Marketing | Arthur Colker | |
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| Proven Strategies to Boost Your Occupancy | |
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| 4:00 | How Google Analytics Can Maximize Your Returns While Saving You Money | Scott Crumpton | |
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| Best Laid Plans – Don’t Be Afraid to Make Changes Midstream! | Janice DeLerno | |
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| Leveraging Your Business Assets for Continuous Growth | June Schmitz (Mod), Dave Schmitz, Ben Maffett | |
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| 5:30 | Happy Hour (Self Pay) | |
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| 6:30 | Dinner on Your Own Options Organized by Frictionless Guest App CLICK HERE TO SEE DINING OPTIONS | |
Sponsors & Exhibitors
Thank You to Our Conference Sponsors
Exhibitors
- Acorn Internet Services
- Acrisure, LLC dba United States Insurance Services
- B&B Consulting
- Berkshire Amenities Group
- Blue Water Promotions
- bnbfinder
- Breakfast Diva Consulting Services
- Breezeway
- Bushnell Services
- Casablanca Ventures
- Chadsworth & Haig
- Christian Giannelli Photography
- Cloudbeds Inc.
- Comphy Co
- Cuddledown/Royal River Trading, LLC
- Eliot Dalton, Inc.
- Elizabeth Campbell Photography
- ExpressRez
- Fair Haven Photographs
- Frictionless Guest App
- Get Heads In Beds
- Heartland Payment Systems
- Hospitality Properties for Sale
- ijk Partners
- Inn Advisors
- Inn Financing
- Innkeeper’s Advantage
- InnStyle
- INNtrospection
- InsideOut Solutions
- Interim Innkeepers Network
- iThink Financial
- Little Hotelier
- Maia Internet Consulting
- Majestic International
Do you want to see your favorite Exhibitor in Baltimore?
Let us know at
[email protected]
ALP Conference and
Marketplace Channels
The content from past conferences is accessible to conference attendees and then viewable to all ALP Members one year after the date.
In addition Development Days content is also accessible to all ALP Members and available for purchase by non-members, which can be credited towards a one-year membership.