AGENDA
Sunday, August 7th
- Arrive early and explore Kansas City!
- 5:00: Network with peers and meet new ones at the Embassy Suites’ Complimentary Manager’s Reception for guests of the hotel. You will be asked to show your room card for complimentary cocktails and snacks.
- 7:00: Dinner on your own or with new friends. Please note – we will be hosting an offsite dinner at the Char Bar on Monday night.
Monday, August 8th
| Time | Session | Description | Speaker(s) |
|---|---|---|---|
| 7:00 | Walk in the Park | Meet at the lobby doors and get ready to enjoy a morning stroll with peers in Mill Creek Park, right across the street from the hotel. | |
| 8:15 | Breakfast | Guests of the Embassy Suites enjoy complimentary hot, cold, and made-to-order omelets. | |
| 9:00 | Registration | If you haven’t already, leave time to check-in and pick up your name badge at the entrance to the Morelia 1 & 2 Meeting Rooms. | |
| 9:15 | Welcome | ALP’s Workshop and Daily Overview | Kris Ullmer |
| 9:30 | Reaching Target Markets on Social Media | Social media is a powerful tool to promote the nuances that set your property apart from your competitors. There is almost no limit to the amount of content you can find every day to engage an audience and boost your bookings. | Patricia McCauley , InsideOut Solutions |
| 10:30 | Break | ||
| 10:45 | Connecting the Dots: Getting Your Profile in Ship-Shape Order | Your online business listing is key to travelers finding you. It’s time to make sure your profile is attracting and converting bookings. | Mark Hall, Acorn Marketing |
| 12:00 | Lunch | ||
| 12:45 | Marketplace | Time to visit and explore the newest products and services available for your business and your guests. | |
| 2:15 | Keys to a Healthy Work/Play Balance | What is your work-to-life balance? Explore how others are finding more time for “me” and time to manage/grow your business in round table discussions. Topics will cover Staffing, Interims, Vacation, Attending conferences, Networking, Organization & Automation, Tech savviness, and more. | Melanie Johnson, Retired Innkeeper/Educator |
| 3:00 | Break | ||
| 3:15 | Inside the Latest Trends and Thinking Outside the Box to Increase Bookings | The “I Want” traveler is guiding travel in the post-pandemic world. Find what the “Want” is and how to incorporate it at your property. Then take a look at becoming a trendsetter and have them “Want” to book at your place. | Richard Lambert, ResNexus |
| 4:00 | Break | ||
| 4:15 | Setting the Standard – Inspecting What You Expect | Quite often, businesses can get ‘comfortable’ in daily routines. Learn ways to make sure your senses are on guard to make sure your property is always ready for guests. | Mark Reichle, Select Registry |
| 5:30 | Happy Hour & Networking | Join others at the Lobby Bar for complimentary cocktails if you are staying at the hotel. | |
| 6:30 | Offsite Dinner for Everyone! KC Style. | Gather in the lobby to walk 3 blocks to the Char Bar. | Included in your registration. |
Tuesday, August 9th
| Time | Session | Description | Speaker(s) |
|---|---|---|---|
| 7:00 | Walk in the Park | Meet at the lobby doors and get ready to enjoy a morning stroll with peers in Mill Creek Park, right across the street from the hotel. | |
| 8:15 | Breakfast | Guests of the Embassy Suites enjoy complimentary hot, cold, and made-to-order omelets. | |
| 9:15 | Increasing Revenues with Food & Beverage | The time and monetary investments of adding Food & Beverage to your property can deliver huge returns. We’ll discuss steps to cover so you don’t get over your head before you start. | Brenda Pearson, Turning Waters Bed, Breakfast & Brewery |
| 10:15 | Break | ||
| 10:30 | Finding State Funded Programs to Market Your Property | Do you take advantage of free marketing opportunities? Take a peek at programs available to promote your business and later share ideas with peers in table discussions. | Kelli Orender, Kansas Department of Commerce |
| 11:30 | Lunch on Your Own and Depart | Thank you for joining us! Travel Safe! |
Other Upcoming Events
SAVE THE DATES
- February 25-27, 2023
- Aspiring Lodging Professionals Conference
- New Lodging Professionals Conference
- February 27-March 1, 2023
- Lodging Professionals Conference & Marketplace
ALP Conference and
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The content from past conferences and events is accessible to conference attendees and then viewable to all ALP Members one year after the date.
In addition Development Days content is also accessible to all ALP Members and available for purchase by non-members, which can be credited towards a one-year membership.
