
THANK YOU FOR AN AMAZING TIME IN BALTIMORE!
A Look Back at the
2022 ALP Conference & Marketplace
WHEN WAS IT?
Aspiring & New Lodging Professionals
Feb 5-7, 2022
Lodging Professionals Conference & Marketplace
Feb 7-9, 2022
2022 ALP Lodging Professionals Conference Schedule
Registration Type

Aspiring Lodging Professionals

New Lodging Professionals

Lodging Professionals
Tracks

Finance Sessions

Marketing Sessions

Operations Sessions

Technology Sessions
Registration Type

Aspiring Lodging Professionals

New Lodging Professionals

Lodging Professionals
Tracks

Finance Sessions

Marketing Sessions

Operations Sessions

Technology Sessions
Please note – Schedule times, Session Titles, and/or Speakers may change.
Print Aspiring Conference Schedule
Print New Lodging Professionals Schedule
Print Lodging Professionals Conference & Marketplace
Time | Details | Speaker/s | Reg Type | Track/s |
---|---|---|---|---|
7:00 | Check-In Registration : Aspiring & New Lodging Professionals | ![]() ![]() | ![]() | |
8:30 | Welcome to the ALP Aspiring Lodging Professionals Conference | Kris Ullmer | ![]() | ![]() |
8:45 | Build, Convert, or Buy – The Decision of a Lifetime | Pattie Detwiler, Chris Tillman, Ben Maffett | ![]() | ![]() |
8:45 | Welcome to the ALP New Lodging Professionals Conference | Kris Ullmer | ![]() | ![]() |
9:00 | Operations Manual, Policies, & Staffing Your New Property | Darci Bartlett | ![]() | ![]() |
9:45 | It’s the Search. Do You Know What You’re Looking For? | Marilyn Bushnell | ![]() | ![]() |
10:00 | Goal Setting – Taking Your Business Plan into the Future | Carol Edmondson | ![]() | ![]() |
10:45 | Understanding How to Value a Property Based on P&L’s & Your End Goals | Pattie Detwiler | ![]() | ![]() |
11:00 | The Tech You Never Knew You Needed | Lisa Kolb | ![]() | ![]() |
12:00 | Lunch with the Board of Directors : Aspiring & New Lodging Professionals and Saturday’s Speakers | ![]() ![]() | ![]() | |
1:00 | The Acquisition & Due Diligence Process | Eliot Dalton | ![]() | ![]() |
Hospitality & Inn Insurance for Lodging Professionals | Mitchell J. Pies | |||
2:00 | Creating a Winning Business Plan | Carol Edmondson | ![]() | ![]() |
Get on the Map – OTAs and More | Patricia McCauley | ![]() | ![]() | |
3:00 | Financing : What You Need to Know | Rob Sales, Marilyn Bushnell, Ben Maffett | ![]() | ![]() |
Branding Your Property & Business | Beau Dawson | ![]() | ![]() | |
4:00 | Hospitality & Inn Insurance for Aspiring Lodging Professionals | Mitch Pies | ![]() | ![]() |
Moving from Their Breakfast to Your Breakfast | Heather Turner | ![]() | ![]() | |
5:30 | Happy Hour (Self Pay) | ![]() ![]() | ![]() | |
6:30 | Dinner on Your Own Options Organized by Frictionless Guest App | ![]() ![]() |
Time | Details | Speaker/s | Reg Type | Track/s |
---|---|---|---|---|
8:30 | Google Marketing, Website, Baby Steps | Lisa Kolb | ![]() | ![]() ![]() |
How to Increase Revenue with Creative Packaging | Tim Piper, Melanie Johnson | ![]() | ![]() | |
9:45 | Social Media Marketing and Your New Property | Eben Viens, Nick Goldreyer | ![]() | ![]() |
Lending Options for New Owners | Pattie Detwiler, Ben Maffett | ![]() | ![]() | |
10:45 | Hospitality, Magic, and the Senses: Driving Your Business Through Guest Experience | Eben Viens | ![]() | ![]() |
Creating the Inn you Want. How to Change the Inn You Bought! Creating the Inn Experience. | Melanie Johnson | ![]() | ![]() | |
12:00 | Lunch : Aspiring & New Lodging Professionals and Sunday’s Presenters | ![]() ![]() | ![]() | |
1:00 | Declutter and Redecorate for Today’s Guests | Linda Hayes, Marilyn Bushnell | ![]() | ![]() |
A Day in the Life of an Innkeeper. Work, Life Balance | Janice DeLerno | ![]() | ![]() | |
1:30 | Check-In Registration : Lodging Professionals and Exhibitors | ![]() | ![]() | |
2:00 | Lodging Professional: It’s Really a Business | Tim Piper | ![]() | ![]() ![]() |
Maintenance – Physical, Do Not Defer, and Why | Eliot Dalton | ![]() | ![]() | |
3:00 | Aspiring Lodging Professionals Round Tables | Pattie Detwiler | ![]() | ![]() ![]() ![]() ![]() |
Secrets to Being Successful (What We Haven’t Told You Yet!) | Rob Sales | ![]() | ![]() ![]() | |
4:00 | Aspiring Lodging Professional Graduation and Q&A | Kris Ullmer, Pattie Detwiler | ![]() | |
Final Questions – Panel | ![]() | |||
5:30 | Welcome Reception for Everyone | ![]() ![]() ![]() | ![]() | |
7:00 | Dinner on Your Own Options Organized by Frictionless Guest App | ![]() ![]() ![]() |
Time | Details | Speaker/s | Reg Type | Track/s |
---|---|---|---|---|
7:00 | Check-In Registration : Lodging Professionals and Exhibitors | ![]() | ![]() | |
8:00 | Gather for the General Session and Opening Ceremonies | ![]() ![]() ![]() | ![]() | |
8:15 | Welcome to Baltimore! | Kris Ullmer, CEO, ALP | ![]() ![]() ![]() | ![]() |
8:35 | ALP Scholarship and Grant Recipients Announcement | Paul Hayes and Linda Hayes | ![]() ![]() ![]() | ![]() |
8:45 | Mary Pickersgill’s Flag: The Story of the Flag That Inspired Our National Anthem | Beth Ohlsson | ![]() ![]() ![]() | ![]() |
Presention of the US Flag and Playing of the National Anthem | United States Naval Academy Band | ![]() ![]() ![]() | ![]() | |
9:00 | Welcome from ALP’s Premier Sponsor – ResNexus | Nathan Mayfield | ![]() ![]() ![]() | ![]() ![]() |
9:15 | KEYNOTE: Get Your Team On A QUEST For More Reservations Sales | Doug Kennedy | ![]() ![]() ![]() | ![]() ![]() |
10:15 | Strategy: Pricing Your Property for Profitability | Doug Bagnasco, Scott Crumpton, Nathan Mayfield, Talia Lockard | ![]() ![]() ![]() | ![]() |
Shake What Your Mama Gave You (or How to Repurpose the Content Your Already Have) Laura McDowell | Laura McDowell | ![]() ![]() ![]() | ![]() | |
Beyond the Business Plan: Planning Where You WANT To Go | Melanie Johnson | ![]() ![]() ![]() | ![]() | |
Mobile Welcome Apps – No More Outdated, Coffee Stained Welcome Books | Steve Short | ![]() ![]() ![]() | ||
11:15 | Networking Lunch Sponsored by Select Registry | Darlene Blankenship | ![]() ![]() ![]() | ![]() |
12:15 | ALP Marketplace | ![]() ![]() ![]() | ![]() | |
3:15 | Where is Google Going? | Lisa Kolb | ![]() ![]() ![]() | ![]() ![]() |
Using A “Tech For Touch” Approach To Harness Your Inn’s Best Resource – It’s Humans! | Doug Kennedy | ![]() ![]() ![]() | ![]() | |
Exit Strategies and Preparing for the Inevitable | Pattie Detwiler, Carol Edmondson, Ben Maffett | ![]() ![]() ![]() | ![]() | |
Efficiently and Effectively Putting Data to Work for Your Pricing Structures | Jason Sprenkle | ![]() ![]() ![]() | ![]() | |
4:15 | From the Horse’s Mouth: Telling Google What You Want Them To Know | Annie Buck | ![]() ![]() ![]() | ![]() |
Be Radical: Yield Management & Measuring Results | E Scot Fuller-Beatty | ![]() ![]() ![]() | ![]() ![]() | |
5 Simple Ways to Enhance Your Business – A ResNexus Sponsored Product Spotlight Session | Nathan Mayfield | ![]() ![]() ![]() | ||
Associaton Leaders Meeting | Kris Ullmer | ![]() | ||
5:30 | Happy Hour (Self Pay) | ![]() ![]() ![]() | ![]() | |
6:30 | Dinner on Your Own Options Organized by Frictionless Guest App | ![]() ![]() ![]() |
Time | Details | Speaker/s | Reg Type | Track/s |
---|---|---|---|---|
8:00 | When is Paying Google for Clicks Worth It? | Kelly Garbarino | ![]() | ![]() ![]() |
Acorn Marketing Sponsored Product Spotlight Session | Lisa Kolb | ![]() | ||
Leverage Public Relations (aka PR) vs Marketing | Monique Greenwood | ![]() | ![]() | |
9:00 | Tripadvisor Ups the Game – New Programs and How You Can Benefit | Lisa Kolb, Patricia McCauley | ![]() | ![]() |
ThinkReservations Sponsored Product Spotlight Session | Richard Aday | ![]() | ![]() | |
Do Your Compensation Plans Comply with Federal and State Minimum Wage Guidelines? | Linda Hayes | ![]() | ![]() | |
10:00 | ALP Annual Membership Meeting | Kris Ullmer, Laura Moskwa | ![]() | ![]() |
10:30 | Tribute to Bill Oates and David Caples | Eben Viens, Jim Leitch | ![]() | ![]() |
10:45 | ALP Awards Presentation | ![]() | ![]() | |
11:00 | ALP FUND Presentation | Linda Hayes | ![]() | ![]() |
11:15 | 2023 ALP Conference Location Announcement | Erik Spence | ![]() | ![]() |
11:30 | Networking Lunch Sponsored by Acorn Marketing | Lisa Kolb | ![]() | ![]() |
12:15 | ALP Marketplace | ![]() | ![]() | |
3:15 | Sustaining Record Income Streams in 2022 and 2023 by Capitalizing on More Profitable Operations and Marketing | Terry Hammer | ![]() | ![]() |
FREE Local Search Marketing for Lodging Property Owners | Patricia McCauley, Annie Buck | ![]() | ![]() | |
Guest Loyalty Creating Long Term Business Growth and Financial Success | Darlene Blankenship, Heather Taylor | ![]() | ![]() ![]() | |
Leveraging Your Business Assets for Continuous Growth | Ben Maffett | ![]() | ![]() | |
4:15 | Profit Planning – Getting to Break-Even and Beyond | E Scot Fuller-Beatty (Mod), Jim Leitch, Marty Etzel | ![]() | ![]() |
Tap Into These Easy, Free #BookDirect Strategies | Janice Hurley, Tim Wilson | ![]() | ![]() | |
Select Registry Sponsored Product Spotlight Session | Darlene Blankenship, Heather Taylor | ![]() | ![]() | |
Doing Business in a Wavering Covid World and the Impact on Your Business Today | Amy Smith, Doug Bagnasco | ![]() | ![]() | |
5:30 | Gathering at the Hilton’s Lobby Bar (Self-Pay) | ![]() | ||
6:15 | Coaches depart for Dinner at the American Visionary Arts Museum | ![]() | ||
7:00 | Arrive at American Visionary Arts Museum | ![]() | ||
9:30 | Coaches Return to Hilton Hotel | ![]() |
Time | Details | Speaker/s | Reg Type | Track/s |
---|---|---|---|---|
8:00 | Advocacy Update from the American Hotel & Lodging Association | Chirag Shah | ![]() | |
9:00 | Behind the Scenes of Your Website | Patricia McCauley | ![]() | ![]() |
A.D.A. Compliance – The Best Way Defense is a Good Offense | Nathan Mayfield | ![]() | ![]() | |
Drive Bookings Without Saying a Word | Liz Hamilton (mod) Elizabeth Campbell, Joanne Pearson | ![]() | ![]() | |
The “Bread” in Your Breakfast: Cost Control Tips & Techniques | Heather Turner, Melanie Johnson | ![]() | ||
10:00 | Elevating Guest Communications for the 21st Century | Janice Hurley (Mod), E Scot Fuller-Beatty, Tyann Marcink- Hammond | ![]() | ![]() |
Purpose-driven Social Media Posts: Who, What, When, Where, and Why | Liz Hamilton | ![]() | ![]() | |
Return on Investment: The Realities of Owning a Small Lodging Property | Eliot Dalton (Mod), Tim Piper, Jason Sprenkle | ![]() | ![]() | |
Telling Your Own Story | Gwenn Eyer | ![]() | ![]() | |
11:00 | Networking Lunch | ![]() | ![]() | |
12:00 | ALP Marketplace | ![]() | ![]() | |
3:00 | YOY (Year-Over-Year) Business Project Planning | Pam Prentice | ![]() | ![]() |
Facebook & Instagram Tools to Better Manage Your Time Investment and Your Audience | Heather Turner | ![]() | ![]() ![]() | |
Establish Your Brand Voice: It’s Not Just a Marketing | Tyann Marcink-Hammond | ![]() ![]() ![]() | ![]() | |
Getting Your Return out of Email Marketing | Arthur Colker | ![]() | ||
4:00 | How Google Analytics Can Maximize Your Returns While Saving You Money | Scott Crumpton | ![]() | ![]() |
Trending Breakfasts Guests Love | Heather Turner | ![]() | ![]() | |
Best Laid Plans – Don’t Be Afraid to Make Changes Midstream! | Janice DeLerno-Verges | ![]() | ![]() | |
Smart Home Tech for Security, Sustainability, Sanity, and Entertainment | Nat Hammond | ![]() | ![]() | |
5:30 | Happy Hour and Networking (Self Pay) | ![]() | ||
6:30 | Dinner on Your Own Options Organized by Frictionless Guest App | ![]() |
Sponsors & Exhibitors
Thank You to Our Conference Sponsors

Bronze
Sponsor
- Frictionless Guest App
- Mitchell J. Pies Insurance Agency
- Casablanca Ventures : Powered by MPI

Exhibitors
- Acorn Marketing
- Acrisure, LLC dba United States Insurance Services
- American Hotel & Lodging Assocaition
- B&B Consulting
- Berkshire Amenities Group
- Blue Water Promotions
- bnbfinder
- Boca Terry
- Breakfast Diva Consulting Services
- Breezeway
- Bushnell Services
- Casablanca Ventures
- Chadsworth & Haig
- Christian Giannelli Photography
- Cloudbeds Inc.
- Comphy Co
- Cuddledown/Royal River Trading, LLC
- Eliot Dalton, Inc.
- Elizabeth Campbell Photography
- ExpressRez
- Extenteam
- Fair Haven Photographs
- Frictionless Guest App
- Get Heads In Beds
- Heartland Payment Systems
- Hospitality Properties for Sale
- ijk Partners
- Inn Advisors
- Innkeeper’s Advantage
- InnStyle
- INNtrospection
- InsideOut Solutions
- Interim Innkeepers Network
- iThink Financial
- Key Data Dashboard
- Little Hotelier
- Maia Internet Consulting
- Majestic International
- Mattress Firm,Inc.
- Mitchell J. Pies Insurance Agency
- Outdoor Lighting Perspectives
- Q4Launch
- ResNexus
- rezStream
- Select Registry
- Sitronu
- The B&B Team
- The Hearthside Group
- ThinkReservations
- Touch Stay
- Turkish Towel Company
- White Stone Marketing
- Wister Insurance
Do you want to see your favorite Exhibitor in Baltimore?
Let us know at
[email protected]
ALP Conference and
Marketplace Channels
The content from past conferences is accessible to conference attendees and then viewable to all ALP Members one year after the date.
In addition Development Days content is also accessible to all ALP Members and available for purchase by non-members, which can be credited towards a one-year membership.