Registration is Open!
Which Conference is for You?

Whether you are an Aspiring Lodging Professional, a New Lodging Professional (0-18 months), or an Experience Lodging Professional, we’ve got the lodging conference to deliver you education, marketplace, networking, and fun for you!
Each conference follows the same pricing schedule.

Aspiring or New Lodging Professionals Conference
February 25-27, 2023

ALP Main Conference & Marketplace
February 27-March 1, 2023

Pricing
Member : $799 / $749 (guests)
Non-Member : $899 per attendee

Aspiring & New Owner Attendees can add the remaining two days (Feb 28 & Mar 1) of Education, Marketplace, Networking, AND the offsite dinner at The Duce for only $300 per person.
The Non-Member add-on rate is $400 per person.

BONUS ADD-ON : For only $249, one person from your property can attend the Website Performance Workshop on February 26th from 12-5:00. Over $1000 value!

2023 Schedule

Sat. Feb. 25, 2023

Sun. Feb. 26, 2023

Mon. Feb. 27, 2023

Tues. Feb. 28, 2023

Weds. Mar 01, 2023

Sat. Feb. 25, 2023

Time	Details	Speaker/s
7:00	Check-in Registration
9:00	Welcome to Phoenix
9:15	The Rewards of Owning a Professional Lodging Business	Tim Piper
	Rebranding What is Now Yours	Marilyn Bushnell, Marty Etzel, Randy Bangs
10:15	Break
10:30	Introduction to Sponsors
10:45	Build, Convert, or Buy – The Decision of a Lifetime	Marilyn Bushnell
	The Tech You Didn’t Know You Needed	Lisa Kolb
11:45	Lunch with the ALP Board of Directors, Staff, and Saturday’s Presenters
12:45	How to Conduct Due Diligence with Confidence, Patience, and Perseverance	Eliot Dalton
	Using Social Media to Grow Your Lodging Business	Liz Hamilton, Kelly Garbarino
1:30	Break
1:45	The ABC’s of Your Property’s P&L as a New Owner	Eben Viens, Eliot Dalton
	ADA: Pitfalls to Avoid & Best Practices	Moderated by Dan Clark Panelists Lisa Kolb, Nathan Mayfield
2:45	Break
3:00	Insurance Questions to Ask Before You Buy	Mitch Pies
	Mastering Forecasting Tools for Data-Driven Success	Cindy Bachmann, Sean Rolsen
4:00	Break
4:15	Organizing Your Personal Finances for Your Lender	Eben Viens, Benjamin Maffett
	A Lesson in Insurance for New Property Owners	Mitch Pies
5:30	Networking in the Hotel Lobby Bar
	Dinner on Your Own

Sun. Feb. 26, 2023

Time	Details	Speaker/s	Track/s
8:00	Registration Desk Opens
9:00	Creating a Winning Business Plan	Carol Edmondson
	Understanding Revenue Management, Booking Pace, and Yield Management for Beginners	Moderated by E Scot Fuller-Beatty Panelists Nathan Mayfield, Alfred Aday, Cindy Bachmann, Jeff Hebrink	Beginner
10:00	Break
10:15	Introduction to Sponsors
10:30	Creating a Smooth Transition of the Property’s “Intellectual” Assets Between the Buyer and the Seller	Moderated by Marty Etzel Panelists Annie Buck Chris Kelly Nathan Mayfield
	Introduction to Google Travel vs SEO Search and How It Impacts the Way You Market Your Property	Liz Hamilton, Lisa Kolb	Beginner
11:30	Lunch with Sunday Presenters
12:00	Website Presence Workshop – Pre-Registration Required
12:30	Lodging Marketing Basics and Valuating the Marketing Program You’ll be Purchasing	Kelly Garbarino, Cindy Bachmann
	Successful Marketing & Pricing Strategies for New Owners	Nathan Mayfield, Doug Bagnasco, Patrick Campbell
1:30	Break
1:45	Buying and Rebranding a Property	Marilyn Bushnell, Marty Etzel, Randy Bangs
	A Beginners View at Creating Satisfied Guests	Moderated By Eben Viens Panelists Mark and Debbie Santy, Monica Edwards, Peter MacLaren	Beginner
2:45	Break
3:00	Understanding Food & Beverage Options When Searching for Your New Property	Laura Moskwa
	Introduction to Photography & Décor – First Impressions Are Everything	Moderated by Kelly Garbarino Panelists Michael Glaeser, Tyann Marcink, Rachel Boggan	Beginner
4:00	Break
4:15	Q&A and Aspiring Lodging Professional Graduation
	Planning to Maximize Your Business Success!	Linda Hayes, Carol Edmonson	Beginner
5:30 – 7:00	ALP Welcome Reception	Everyone is Welcome and Encouraged to Attend
9:00 – 10:00	ALP Sponsor & Exhibitor Appreciation Night-Cap Reception	Must be a Registered Sponsor or Exhibitor to Attend.

Mon. Feb. 27, 2023

Time	Details	Speaker/s	Track/s
7:00	Registration Desk Opens
8:30	Welcome to Phoenix! Opening Ceremonies ALP Fund Drive Scholarship and Grant Winners Premier Sponsor – ResNexus
10:00	KEYNOTE – Your Attitude for Success – Choose Your Attitude for a Better Perspective on Life and Work	Alan Berg
11:00	Break
11:15	Lunch
12:15	ALP Marketplace Opens!
2:45	Sponsored Spotlight Session – Optimize Your Business with ResNexus	Nathan Mayfield
	Selling Lodging is an A.R.T.	Alan Berg	Beginner – Intermediate
	An Intermediate Level View of Revenue Management, Booking Pace, and Yield Management	Moderated by: Nancy Malikie Panelists: Jim Leitch, Dan Clark, Terry Hammer	Intermediate
3:45	Break
4:00	ThinkReservations – Sponsor Spotlight Session – Unlocking Your Full Potential: Discover How ThinkReservations Can Transform the Way You Operate Your Business	Alfred Aday
	Are Google Hotel Ads in Your Future?	Moderated by Cindy Bachmann Panelists Anthony Lazzara, Matt Huntington, Liz Brown	Beginner -Intermediate
	A Conversation About Artificial Intelligence – What is AI & Why it Matters	Moderated by Liz Hamilton Panelists Nathan Mayfield, Lisa Kolb, Kelly Garbarino, Patricia McCauley	Intermediate
5:00	Networking in the Hotel Lobby and Bar – Self Pay

Tues. Feb. 28, 2023

Time	Details	Speaker/s	Track/s
8:00	Outdoor Lighting Perspectives Sponsored Spotlight – Architectural and Landscape Lighting: Property Essentials	Michael Glaeser
	Protecting Your Critical Business Information and Personal Identity in Today’s Digital Wild West	Wynn Salisch	Beginner
	Google Search vs. Google Travel and How it Impacts the Way You Market Your Property – Intermediate/Advanced Level	Moderated by Liz Hamilton Panelists Nathan Mayfield, Lisa Kolb, Kelly Garbarino, Patricia McCauley	Intermediate/Advanced
9:00	Break
9:15	Acorn Marketing – Sponsor Spotlight Session	Lisa Kolb
	Google Ad and Google Hotel Ads: Optimizing Marketing ROAS	Moderated by Amy Smith Panelists Scott Crumpton, Randy Bangs, Ben Ollic	Intermediate – Advanced
	An Advanced Lesson in Revenue Management, Booking Pace, and Yield Management	Moderated by: Nancy Malikie Panelists: Jim Leitch, Dan Clark, Terry Hammer	Advanced
10:15	Break
10:30	ALP Annual Meeting	All Attendees and Exhibitors are encouraged to attend.
11:30	2024 ALP Conference & Marketplace Reveal	Erik Spence
11:45	Lunch
12:30	ALP Marketplace Continues
2:30	Email Marketing Best Practices and CRM’s	Liz Hamilton	Beginner
	Universal Analytics vs GA4	Patricia McCauley	Beginner
	An Intermediate Understanding of Creating Satisfied Guests – Providing the “Ultimate” Guest Experience	Moderated by Monica Edwards Panelists Tyann Marcink, Sue Kalis, Rachel Boggan, Magen Desnoyers, Kathy Ayers	Intermediate
3:30	Snacks in the ALP Marketplace
5:00	Networking in the Sheraton Lobby and Bar
6:15	Motorcoaches Depart for the Offsite Dinner at The Duce

Weds. Mar 01, 2023

Time	Details	Speaker/s	Track/s
8:00	Breakfast in the ALP Marketplace
9:00	ALP and AHLA Advocacy Update	Elizabeth Robinson, Chip Rogers
	Maximize Your Use of GA4	Moderated by Patricia McCauley Panelists Lisa Kolb, Matt Huntington, Kelly Garbarino, Liz Brown, Ben Ollic	Intermediate-Advanced
	Expert Strategies for Creating Satisfied Guests	Moderated by Tyann Marcink Panelists Linda Hayes, Sean Rolsen, Martin Horner	Advanced
10:00	Break
10:15	How to Connect Influencers with Your Business	Sarah Doyle, Rachel Semik	Beginner-Intermediate
	A la Carte Pricing Strategies	Moderated by Doug Bagnasco Panelists Randy Bangs, Terry Hammer	Intermediate
	Photography and Décor – Where the Images are Used	Moderated by Anna Fluckey Panelists Travis Orton, Liz Hamilton, Michael Glaeser	Intermediate
11:00	Lunch in the ALP Marketplace
1:00	Creating an Editorial Content Calendar	Marco DiDomizio	Beginner
	Identifying Financial Benchmarks for Your Business	Carol Edmondson, Eben Viens, Chad King, Doug Bagnasco, Tim Piper, Benjamin Maffett, Richard Blum, Eliot Dalton	Intermediate-Advanced
	Photography and Décor – The Proof is in the Returns – Advanced Level	Moderated by E Scot Fuller-Beatty Panelists Paula Hanus, Liz Hamilton, Michael Glaeser	Advanced
2:00	Break
2:15	Free Marketing Apps, Tools, and Software to Simplify Your Marketing Efforts	Moderated by Steve Short Panelists Tyann Marcink, Anna Fluckey	Intermediate
	Expanding Breakfast Offerings for Your Guests	Laura Moskwa, Mark Santy	Beginner-Intermediate
	OWN Your Business Success! Create Your Plan and Understand the Tools to Implement and Execute for Results! (Part 1 of 2)	Linda Hayes, Carol Edmondson	Intermediate-Advanced
3:00	Break
3:15	Instagram for Business Owners	Tyann Marcink, Magen Desnoyers	Intermediate
	Smart Tech for Your Guests	Moderated by Will McQueen Panelists Nat Hammond, Audra Hull, Brittany Hollingshead	Beginner
	OWN Your Business Success! Create Your Plan and Understand the Tools to Implement and Execute for Results! (Part 2 of 2)	Linda Hayes, Carol Edmondson	Intermediate-Advanced
4:00	Break
4:15	Expanding Your Revenue Reach to New Demographics	Doug Bagnasco, Terry Hammer, Brittany Hollingshead, Peter MacLaren, Dan Clark, Laura Moskwa, E Scot Fuller-Beatty	Intermediate
	The Tech Used by Successful Operators	Travis Orton, Nat Hammond	Beginner-Intermediate
	Using Meta Suite Like a Boss	Annie Buck	Intermediate-Advanced
5:00	Networking at the Sheraton Lobby and Bar

Sponsors and Exhibitors

ResNexus

ThinkReservations

Acorn Marketing
Little Hotelier
Outdoor Lighting Perspectives

Fiberbuilt Umbrellas & Cushions
Frictionless Guest App
Mitchell J. Pies Insurance
The B&B Team

Ahmad Tea USA
Breezeway
Cuddledown/Royal River Trading Company LLC
Guestroom Genie

Other Upcoming Events

Women in Hospitality Retreat
May 8-10, 2023

Learn More HERE

ALP Conference and
Marketplace Channels

The content from past conferences and events is accessible to conference attendees and then viewable to all ALP Members one year after the date.

In addition Development Days content is also accessible to all ALP Members and available for purchase by non-members, which can be credited towards a one-year membership.

E Scot Fuller-Beatty

Co-Founder - The Bold Collaboration

E Scot Fuller-Beatty is a seasoned educator, high-energy conference speaker, webinar creator, and trusted consultant within the independent lodging industry. Audiences love his practical strategies and how he breaks down hard-to-understand topics, such as yield management, guest communications, Google, getting the most out of your website and booking engine, entrepreneurship, and creating profitable relationships with OTAs into easy-to-understand concepts. He challenges his audiences to leverage their skills and hyper-focus on what matters most in their business. With a background in education, research, sales, culinary arts, technology, and entrepreneurial leadership, his 25-year career has been a whirlwind of adventure. Scot worked his way up from entry-level positions at restaurants, bars, and sales while teaching full-time. Then, in 2009, Scot left teaching and purchased a bed and breakfast in gorgeous Portland, Maine, transforming it into the 10-year recipient of the coveted Travelers’ Choice Award and GreenLeaders distinction. After 11 years of operation, Scot leases his property to his long-time innkeeper. In 2016, Scot joined a start-up lodging technology company where he worked with hundreds of property owners and staff to significantly increase revenue and create processes to achieve a better work-life balance. Scot recently took his own business advice and decided to continue sharing his knowledge and lending a helping hand to lodging owners and staff as an industry consultant. In 2022, he co-founded The Bold Collaboration, a consulting agency specializing in independent lodging. Scot is passionate about helping his clients through research and education and strives to be a visionary for the lodging industry. Professionally, Scot was elected to the Association of Lodging Professionals Board of Directors in 2021 and now serves as the Board Chair. From September through December 2022, Scot served as the Interim CEO of the association during the CEO search process. He returned to Board Chair on January 1, 2023. Personally, Scot loves to travel, ski, and cook and lives in Portland, Maine, with his dogs and husband, all of whom bring him joy and drive him crazy, on the daily.

Wynn Salisch

Principal - Casablanca Payments

Wynn J. Salisch, CHS, is the Founder and Principal of Casablanca Payments, a division of Casablanca Ventures LLC, and has over 50 years of experience in leisure industry development and operations. He helped create and direct the award-winning historic Montauk Yacht Club & Inn in the Hamptons on Long Island which started as a six-room bed & breakfast inn and grew into an acclaimed 200-room luxury grand resort hotel-spa-marine inn-executive conference center that hosted Elizabeth Taylor, Estee Lauder, the Governor of the State of New York, and the launch of the Aramis cologne brand, and was featured in the ABC network television series Revenge. He went on to own a successful restaurant in East Hampton NY and direct operations at the historic West Side Tennis Club in Forest Hills NY and its famed 16,000-seat Forest Hills Stadium (“America’s Wimbledon”) and the ABC Sports-telecast World Championship Tennis Tournaments of Champions at Forest Hills. He’s also guided over 1,000 entertainment and food & beverage operations on literally every continent on the planet, as well as across Oceania and the High Seas. A graduate of The School of Hotel Administration at Cornell University, Wynn has been a Partner on the Electronic Crimes Task Force of the U.S. Secret Service and was awarded the Electronic Transaction Association’s Certified Payments Professional designation (earned by less than 1% of the payments industry). He’s on the boards of the Association of Lodging Professionals and the Hospitality Financial and Technology Professionals (NYC chapter), and is a member of CABBI, CH&LA, Select Registry, New England Inns & Resorts Association, Southern Innkeepers Association, National Cybersecurity Alliance, and the Cornell Hotel Society. Wynn launched Casablanca 20 years ago as a merchant services education and brokerage firm with the mission of bringing five-star luxury hotel concierge-quality service to the payments industry, and to rescue friends and associates from fast-talking credit card processor salespeople claiming to offer savings but leaving them with hidden high costs, confusing fees, and poor service. The company now serves nearly 1,000 clients nationwide with analysis, education, and payment processing and technology solutions, and works with dozens of top-notch technology providers to find the best solutions for their clients’ specific needs. With its origins in luxury hospitality, the company's laser focus on exceptional customer service has resulted in the highest client loyalty rate in the payments industry according to over a dozen national processing companies. Casablanca’s assistance is always completely free and without obligation, and clients keep 100% of all savings.

Scott Crumpton

CEO - White Stone Marketing

After graduating in Agricultural Business Marketing from California Polytechnic State University, San Luis Obispo, Scott’s career ambitions quickly pivoted after he and his wife Allison purchased the Oregon Bed and Breakfast Directory in 1994. The paperbound directory was a cooperative marketing project that featured 300 bed and breakfast inns throughout the state of Oregon. Shortly after assuming ownership of the publication, the internet took on a life of its own. Scott’s lightbulb moment hit and he realized that the guidebook could easily transition into an online directory. He put the wheels into motion, saved a few forests, and retired the printed version by launching one of the first online bed and breakfast guides in 1995. The rest as they say is history. But the story doesn’t stop there. As an online publisher, Scott segued his passion for travel and hospitality by creating a service to help luxury inns, boutique hotels and special event venues turn their passion into profits through digital marketing initiatives. Scott has been an industry trailblazer having founded the first internet marketing agency solely dedicated to bed and breakfast inns and creating the original e-commerce tracking code – a tracking system for innkeepers and hoteliers that traced reservation dollars back to the original source. His vision for excellence has produced some of the best design work in our niche industry. Today Scott oversees the company’s growth and works directly with clients. Recently White Stone Marketing expanded its capabilities with the launch of its new wedding and special events marketing department. Scott is often asked to speak at industry events and is considered an expert in his field

Name

Consultant - Blum HD

For over 30 years Richard Blum has been a leader in the hospitality industry, specializing in operations and management education and training for independent Inns and restaurants. Driving companies and start-ups to success through effective strategic planning, leadership development, and implementation of best management practices. Business planning and business start-ups Being a part of over 20 business openings or re-grand openings of hospitality properties grossing at least $2 million has given Blum extensive experience in starting and operating a business. Closely collaborating with business owners and directors Blum works to identify weaknesses of their businesses and outline solutions to increase efficiency in marketing management and customer satisfaction. These options are available ● Location research and site selection ● Feasibility studies ● Concept development ● Forecasting and Strategic planning ● Writing and editing business plans ● Construction project management ● Initial “Gorilla” marketing ● Event planning (grand openings, fundraisers, promotional) ● Creating and implementing all operating processes and procedures ● Hiring and training, and operational management ● Customer service training specialist All aspects of a successful start for any business. Our experience allows us to take on these projects and ensure completion at the highest expectation level. Throughout his career, Blum has developed and customized programs for each client. Developing training programs for all areas of the operation. Writing position-specific training manuals and implementing all procedures to ensure flawless execution for the long term. Creating “Train the Trainer” programs to ensure consistent training. Cultivating a culture of excellence and a staff that is always looking to improve customer service and as a business. Leadership, Ownership, and Staff, Training, and Development Just as important to the successful opening, ongoing training and development at all levels of staff (including owners) are essential to the success of any business. We offer the following: ● Develop training programs for all areas of the operation ● Writing position-specific training manuals, and implementing all procedures to ensure flawless execution for the long term ● Creating “Train the Trainer” Programs to ensure consistent training ● Develop a culture of excellence and always look to improve as a business Having all the procedures and processes does not help a business unless there is consistent direction from qualified leadership to perpetuate a culture of excellence. ● Hiring, leading, and coaching General Managers, and their Managers is where we have the largest impact. We teach a hands-on leader a value-based leadership style that will, after training, understand how to motivate and get the best from staff today. ● We offer the creation and implementation of customized Management Training Programs A current project’s scope of work involves a complete business analysis, breaking down each P\L line item to identify gaps or opportunities. We then create and implement the steps to fix each issue at hand. Beginning with restructuring all accounting procedures and budgets, then renegotiating contracts with vendors. The next step involves identifying opportunities to reduce costs and increase revenue. Finally retraining ALL management staff and front-line employees for long-term success and clarification of all processes and procedures is important. Business Operations / Business Strategy / Professional Consultant Identifying the key performance indicators for the business, then creating a step-by-step plan to maximize the business's success. ● Property and business inspection and analysis ● Extensive P/L and accounting experience ● Budgeting and planning ● Inventory control expert ● Up-to-date marketing strategy, with over 20 years of experience ● Very proficient at Change Management Most employers today are seeking team players that are levelheaded under pressure, upbeat, customer-driven, honest, reliable, and dedicated to the success of the company. Along with these qualities, Blum trains key members of the staff - a value-based style of leadership that gets things done and done correctly for long-term success. Rick’s background was very helpful for past involvement with AIHP’s 2019 Knowledge Sharing Summit and Marketplace where he was part of the planning committee as the chairperson for the back of the house and guest experience paths of content. While Rick does have his own company, he works with Linda Hayes under ijk Partners when needed. At the 2020 Association of Lodging Professionals’ Annual Conference, they co-presented a session about compensation packages for salaried, hourly, and seasonal staff.

Paula Chenchar Hanus

Owner/Innkeeper - Larch Pine Inn Bed & Breakfast

Along with her husband Ken, Paula Chenchar Hanus is the owner and Innkeeper of Larch Pine Inn Bed & Breakfast in the small resort town of Clear Lake, Iowa. They bought the Inn in January of 2018 and in the Spring of 2021 (just 3 short years later) they were awarded Outstanding Lodging Property in a small market by the Iowa Tourism Office. While this was a huge surprise, and they are most certainly honored, Hanus believes it was no accident. Hanus has a Master of Fine Arts degree in design with extensive research on how to build a strong brand and decades of experience building strong brands in her roles as executive director, creative marketing director, brand consultant, art director and more. Today she considers herself both an innkeeper and an experience designer; which means she gives very careful consideration to the moments of engagement between the guest and the brand experience and the ideas, emotions and memories these moments create. Her academic research was on the Oprah brand and how those behind the Oprah brand were able to create more meaningful connections with their audience. These types of connections are harder to create, take more time and cost more money, but in the end, they are more valuable to the customer and turn customers into brand advocates. She is often asked to speak at conferences, workshops and other events about her research and how she has applied this research to industry. She has been married to her husband Ken for decades and is the mother of three grown boys.

Registration is Open!Which Conference is for You?

2023 Schedule

Sponsors and Exhibitors

Other Upcoming Events

Women in Hospitality RetreatMay 8-10, 2023

ALP Conference andMarketplace Channels

ABOUT

MEMBERSHIP

RESOURCES

EVENTS

CONTACT US

Martin Horner

Principal - Soucie Horner, Ltd.

E Scot Fuller-Beatty

Co-Founder - The Bold Collaboration

Amy Smith

Owner - Saratoga Arms

Wynn Salisch

Principal - Casablanca Payments

Rachel Boggan

General Manager - Saratoga Arms Hotel

Kelly Garbarino

Director of Client Strategy - White Stone Marketing

Michael Glaeser

Franchise Support Consultant - Outdoor Lighting Perspectives

Chris Kelly

Hospitality Consultant - White Stone Brokers

Audra Hull

Sr. Account Manager - InnStyle

Tyann Marcink

Queen of Guest Experience - Touch Stay / Branson Family Retreats / Missouri Haus

Anthony Lazzara

Sr. Business Development Manager - Little Hotelier

Carol Edmondson

Principal - Inn Advisors

Elizabeth Robinson

Owner - Inn Reflection of You

Ben Ollic

Sr. Digital Marketing Specialist - Q4Launch

Cindy Bachmann

President - Innkeeper's Advantage

Terry Hammer

Innkeeper - Hermann Hill Vineyard Inn and Spa / River Bluff Cottages / Wedding Venue

Name

Lisa Kolb

President and Co-Founder - Acorn Marketing

Session

Chip Rogers

President & CEO - American Hotel and Lodging Association (AHLA)

Darlene Blankenship

Membership Director - Select Registry

Liz Hamilton

CEO -Maia Internet Consulting

Marilyn Bushnell

Broker/Consultant - Bushnell & Bushnell Services

Mark Hall

Research and Development Team Leader - Acorn Marketing

Nathaniel Hammond

Co-Owner - Branson Family Retreats

Scott Crumpton

CEO - White Stone Marketing

Sean Rolsen

Director of Customer Success - ThinkReservations

Steve Short

Founder and CEO - Frictionless Guest App

Randy Bangs

Managing Partner - Get Heads in Beds

Eben Viens

Owner - The B&B Team®

Chad King

Owner and Operator - The Yellow House on Plott Creek Road

Travis Orton

Director of Public Relations - ResNexus

Nathan Mayfield

Vice President of ResNexus

Alan Berg

2023 Keynote Speaker

Tim Piper

The Hearthside Group

Sarah Doyle

Registration is Open!
Which Conference is for You?

Women in Hospitality Retreat
May 8-10, 2023

ALP Conference and
Marketplace Channels